Growing Consumer Complaints Against New Holland Tractors – Wrong Deliveries, Poor Service & Legal Battles Begin, New Holland Agriculture Tractors, a globally recognized tractor manufacturer, is facing serious consumer allegations in India, especially from farmers and small agricultural businesses. While the company continues heavy brand marketing with celebrity endorsements like cricket legend Yuvraj Singh, ground-level customers claim they are becoming victims of unfair business practices, wrong model delivery frauds, harassment by dealers, poor after-sales response, and warranty denial.

This report investigates real consumer complaints, legal cases in Consumer Courts, dealer-level manipulation, and the lack of accountability from New Holland and its financial partner CNH Industrial Capital Pvt. Ltd.

Why This Investigation Matters:

• Farmers invested ₹8 to ₹15 lakhs in New Holland tractors based on brand trust

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• Many received wrong tractor models against their original booking

• Some tractors failed within days due to engine or hydraulic failure

• Service centers refused warranty claims, putting full repair cost on farmers

• Many tractors were delivered without registration papers and insurance

• Farmers faced loan EMI harassment from CNH Finance despite product defects

• Multiple Consumer Court cases have now been filed across India

 Common Complaints Filed Against New Holland:

Thousands of Indian farmers have reported issues similar to the following:

These repeated complaints indicate systemic negligence and alleged commercial malpractice by dealers and finance partners.

Legal Cases Filed Against New Holland Tractors

Several dissatisfied customers have taken legal action through Consumer Forums. Below are verified Consumer Court cases filed against New Holland and its dealers.

Case Study 1: CC/10/2022 – Wrong Tractor Delivery

The complaint CC/10/2022 was filed in Warangal District Consumer Forum, Telangana against:

• Manisha Motors (Authorized Dealer, New Holland)

• CNH Industrial Capital Pvt. Ltd. (Finance Division)

Allegations by the Complainant:

• Wrong tractor model delivered instead of the booked one

• Defects noticed immediately: gearbox noise, steering failure, hydraulic leakage

• Warranty claim denied without inspection

• Service center did not resolve mechanical failures

• EMI deducted by finance company despite pending issues

This case was originally disposed of by the District Forum, but the customer filed an appeal in Telangana State Consumer Commission seeking justice.

Case Study 2: CC/112/2023 – Fraud, Wrong Billing & Unfair Practices

In another case (CC/112/2023), the customer filed a complaint against:

✅ New Holland India (Manufacturer)
✅ Three Authorized Dealers
✅ Finance Partner – CNH Industrial Capital

Key Allegations:

• Tractor invoice was manipulated

• Delivery was done without customer consent

• Bank loan increased without customer approval

• Warranty denied and fake service records created

• Unfair Trade Practice under Section 2(47) of CPA 2019

This complaint is still under active hearing in Warangal Consumer Forum.

Role of New Holland Dealers – Allegations of Fraud & Misleading Sales

Based on verified consumer complaints and legal documents, authorized dealers of New Holland are playing a major role in misleading customers. Farmers allege that most problems start at the dealership level.

 Common Allegations Against Dealers:

• Wrong model delivery scams – delivering a cheaper model but charging for a higher model.

• Invoice manipulation – hiding original price, false accessories billing.

• Chassis & engine number mismatches – a serious legal violation.

• Loan fraud – finance amount increased without the customer’s knowledge.

• Forcing unnecessary insurance / accessories.

• Warranty rejection without proper inspection.

• Fake service entries to avoid warranty claims.

CNH Industrial Capital Finance – EMI Harassment Complaints

Many farmers financed their tractors through CNH Industrial Capital Pvt. Ltd., a subsidiary of New Holland. Several complaints point to harsh loan recovery tactics:

These actions violate RBI loan recovery rules and Consumer Protection Act, 2019.

Impact on Farmers – Financial & Mental Harassment

These tractor issues are not just mechanical problems – they have caused huge financial loss and emotional distress to farmers.

 Real Struggles Faced by Farmers:

• Tractor breaks down during crop season → crop damage

• Farming loan EMIs continue even when tractor is non-functional

• Service centers delay parts, making farmers lose income

• Dealers ignore calls after sales

• Some tractors never get permanent registration

• Many farmers fell into debt traps

“We bought a New Holland tractor hoping it will support our farming, but we are now fighting legal battles for justice instead,” said one complainant.

Legal View – Which Law Protects Farmers?

All these consumer complaints fall under the Consumer Protection Act, 2019. Wrong product delivery and service failure are considered “Deficiency in Service” and “Unfair Trade Practice” under Sections 2(11) and 2(47).

Farmers can legally claim:

Even if a product is bought for farming, farmers legally qualify as consumers, as per National Consumer Commission judgments.

What Evidence Is Needed to Win a Case?

Farmers who file strong legal complaints usually present clear documented evidence:

✅ Purchase invoice
✅ Delivery receipt
✅ Loan papers
✅ RC or pending registration proof
✅ Service request records
✅ Photos/videos showing tractor defects
✅ Dealer communication records
✅ Legal notice copy

Without proper evidence, cases become weak. That is why documentation is essential.

How Farmers Can File a Legal Complaint Against New Holland

Thousands of farmers don’t know where and how to raise complaints legally. Here is a simple legal process anyone can follow without fear, under Consumer Protection Law.

Step-by-Step Complaint Process

Step 1: Send a Legal Notice (Mandatory)

Before filing a case, send a written legal notice to:
✔ New Holland India
✔ Concerned Dealer
✔ CNH Industrial Capital Pvt. Ltd. (if finance involved)

This gives 15 days time for the company to respond. If no response or false response, move to Consumer Forum.

Step 2: File a Case in Consumer Forum (Online or Offline)

You can file a complaint online using E-Daakhil portal by Govt. of India:
🔗 https://edaakhil.nic.in

 Step 3: Claim Compensation Legally

You can demand:
✅ Replacement of tractor
✅ Full refund
✅ Compensation for crop loss
✅ Mental harassment compensation
✅ Legal costs + interest
✅ EMI harassment penalty

Required Documents for Complaint

Useful Legal Resources

PUBLIC QUESTIONS TO NEW HOLLAND

Consumers want answers:

 Why are wrong model deliveries happening?
 Why are dealers not controlled by the company?
 Why is CNH Finance harassing farmers?
Why is service support failing?
Why no public response from the company regarding complaints?

✅ This article is based on verifiable facts, legal documents and consumer cases – not defamation.

✅ The purpose is public awareness and consumer protection.

Conclusion

New Holland is a strong brand in India, but trust cannot be built only on advertising and celebrity promotion. Farmers purchase tractors with their life savings. When wrong tractors are delivered or warranty is denied, it becomes a question of justice.

✅ Consumer awareness is rising
✅ Legal action against malpractice has started
✅ Farmers now know how to use their rights

Call to Action

📢 Have you faced issues with New Holland or any tractor company?
👉 Share your story – your voice creates awareness
👉 File a complaint – Justice is your right
👉 Support farmers – Share this article to help others

https://agriculture.newholland.com/en/india/products/agricultural-tractors/excel-4710

-BY VEERAMUSTI SATHISH 

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